About Jordan Ali & The Hood Enchantress

I’m Jordan Ali — eldest daughter, intuitive creator, and the spirit behind The Hood Enchantress. Growing up on dirt roads and sacred porches, I was raised with a deep respect for the land, the body, and the unseen forces that move through both. My family comes from a long line of farmers, rootworkers, midwives, gamblers, and hustlers — people who understood that healing and protection come from honoring the natural world, harnessing resourcefulness, and knowing the power of connection, even if we didn’t always name it.

Being a Cancer and eldest child means I’ve always carried the weight of responsibility and care. I’m a watcher, a weaver, and a keeper of stories. This role shaped how I approach my work: with deep intention, patience, and reverence. For me, magick isn’t just a practice — it’s life itself. I take this work very seriously.

Everything I create — oils, baths, bracelets, candles — is handcrafted with care, layered with intention, and infused with prayer. This is not mass-produced spirituality; it’s soul work. Protection you can wear. Abundance you can feel. Energy that stays long after the ritual ends. My offerings are for healers, legacy builders, homemakers, boundary-setters — anyone ready to remember who they truly are beneath the surface.

The Hood Enchantress is more than just products. It’s a culture and a community — a space rooted in remembrance and connection. Here you get to purchase products and work your hands, with group rituals you get to partner up with others who are just as serious about bringing new into their lives, and with our new membership via Substack- Cult & Culture, I share live rituals, tutorials, recipes, stories, and reflections that help deepen your relationship with yourself and your roots.

This is a brand, yes, but it’s also a living altar, a return, and a reclamation.

Welcome to The Hood Enchantress!